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News and Updates

Press Release: Retail for Roma - A #BakedRelief Mother’s Day initiative

Danielle Crismani

Born from the Queensland 2011 floods, #bakedrelief’s recent campaigns have focussed on supporting our drought affected communities.

It’s hard to remember that when Brisbane soaks in days of rain, our faming land continues to dry out, placing enormous financial stress on farming families. This is now having a flow-on effect, impacting businesses in these farming communities too. 

Over the last two years, #bakedrelief’s campaigns over Valentine’s Day and Anzac Day have successfully provided donations of home made goods directly to over 1,000 faming families. Made with love and packed with hand written notes of encouragement, these gestures have lifted the spirits across rural areas, letting them know that the city cares. But it’s time to acknowledge the other small business owners in our rural towns, who have also felt the impact of a stretched economy & often have a bank manger to report to as well.  

This Mother’s Day, #bakedrelief has solved your gift-giving woes with a partnership directly helping a small business in a drought affected community. 

“Imagine if you could buy all of your Mother’s Day presents, have them beautifully wrapped and delivered to Brisbane and know that you are supporting a drought affected farming community, all from the comfort of your own home” says Danielle Crismani, Founder of #bakedrelief. “We’re making it as easy as possible for people to spend money in a country town, supporting one rural business and influencing a community.”

Crismani is calling for people to order their Mother’s Day gifts directly from Gifts at Teacup, a small business in Roma. Gifts will be wrapped and posted at an Australia-wide flat rate of $10 postage. Alternatively, CareFreight is donating time to deliver the orders from Roma to Brisbane for collection. HOW TO SHOP CLICK HERE 

Shop owner Tahnee Holland comments, “This is a great way to showcase some of the wonderful small business owners who operate outside of metropolitan areas. This is a great way to leave your shopping dollars in a small town where it can make a big difference.”

Gifts at Tea Cup in Roma was chosen as #bakedrelief’s first shopping event partner for Mother’s Day this year and #bakedrelief are planning to showcase other online regional businesses going forward in creative ways. 

Crismani adds “We know that people are time poor and finding something special for our mother’s can feel like another chore on your already busy to-do list. This initiative provides an easy way for people across Queensland to contribute directly to a struggling rural economy while getting a beautiful, quality gift."

For more information visit #bakedrelief on Facebook,  or  and join the conversation on twitter via #bakedrelief

Media Contacts:

Baked Relief
Danielle Crismani


#bakedrelief is a direct giving network founded by Danielle Crismani after severe flooding devastated parts of Queensland, Australia. Initially providing baked goods to State Emergency Services volunteers who were sandbagging around Brisbane the direct giving network continues to grow and help families affected by natural disasters mainly in Queensland and at times interstate and internationally.

Gifts at Teacup is all about homewares, gifts and everything beautiful.