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News and Updates

Media Release SENDING BAKED RELIEF LOVE TO OUR FARMERS THIS VALENTINE’S DAY

Danielle Crismani

#bakedrelief is calling for supporters to get their aprons on for the 2015 Valentine’s Day Love to the West campaign. “Our rural cousins can’t be forgotten just because we’ve had our toes wet here in the suburbs.” Says Baked Relief founder Danielle Crismani.  “Not when I’m getting messages like this from my friends in the bush: ‘My parents have missed out on rain so far. They’ve had four inches for each of the last three wet seasons and have barely any cattle left. I don’t know how they will go on.’”

Despite some heavy rains across much of Queensland, huge areas are moving into their third year of drought.  Seasonal rains have not been enough or sufficiently wide spread to lift Queensland above long-term deficiencies.

Put simply the land is drying out over the longer term. This means farmers continue to slip into debt. Family held properties nurtured for several generations face financial collapse. For some producers mounting bills, rising costs and stock deaths have pushed them to breaking point.

Last year on Valentine’s Day, ordinary Queenslanders provided #bakedrelief donations of home made goods that said “We are thinking of you, we care.” Last year #bakedrelief collected three tonnes of baked goods and through Queensland Rural, Regional and Remote Women’s Network (QRRRWN) sent them across the state bringing cheer and encouragement to farming families.

This year again we want to mobilise that love and support.  The city people can let farmers know we care; they are not alone.

#bakedrelief and QRRRWN have again joined forces and to mark this Valentine’s Day we want people to create a morning or afternoon tea kit for a rural family as a Valentine’s Day gift. With corporate support, Baked Relief will send these ‘Smoko Kits’ directly via Australia Post.  Remote farming families will receive the surprise in their mailbox within days.

 The Smoko Kits come with the message “Happy Valentine’s Day! We cannot be there to have a cup of tea and a chat but here is something we baked especially for you to let you know we are thinking of you. From my family to yours.”
 “This is no substitute for financial support or for rain,” says Danielle Crismani. “It won’t pay the bills, grow the hay or feed the cows. But we do know from the response to last year’s project that we can nourish the heart of a farmer just for a minute. We rely on farmers to feed our families three times a day and we want them to know they are important and loved.”

For more information on how you can get involved, click HERE and visit #bakedrelief on Facebook, www.facebook.com/bakedrelief  or www.bakedrelief.org  and join the conversation on twitter via #lovetothewest #bakedrelief.
 

Media Contacts:

Baked Relief  ~ Danielle Crismani  ~ digella@gmail.com ~ www.facebook.com/bakedrelief  ~ www.bakedrelief.org

QRRRWN Alison Mobbs ~ 0458 888 976 ~  www.qrrrwn.org.au

Background

Baked Relief is a direct giving network founded by Danielle Crismani after severe flooding devastated parts of Queensland, Australia. Initially providing baked goods to State Emergency Services volunteers who were sandbagging around Brisbane the direct giving network continues to grow and help families affected by natural disasters mainly in Queensland and at times interstate and internationally.

 QRRRWN (Queensland Rural, Regional and Remote Women’s Network: you say it Q-wren) is a not-for-profit organisation with a twenty-one year track record of connecting, networking and inspiring women right across the state.  QRRRWN is for all women who are interested in rural, regional and remote Queensland whether they live there or not. QRRRWN provides a safe, engaging place for members to share experiences and knowledge because we know this helps women achieve their personal and professional goals.