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The #lovetothewest campaign has attracted the attention of three Television Networks, ABC radio, 2ue in Sydney and was covered in a feature story nationally by ABC’s Landline which achieved very high ratings.
Danielle Crismani has delivered a key address at the QRRRWN (Queensland Rural, Regional and Remote Women's Network) conference held in Blackall in 2013 and was attended by more than 300 women.
Danielle was invited as the key speaker at The Rural Press Club event in March to a sold out and record breaking attendance of 180 guests. Danielle also volunteers her time to speak at community groups around South East Qld at their invitation / request.
These events average twice a month.
On Facebook #bakedrelief has more than 8,500 followers and twitter has more than 3,200 followers over two accounts, @bakedrelief @digellabakes . Facebook insights tell us that 91% of our followers are women. Of these followers 31% are aged between 35-44 years old, 26% are aged between 25-34 years old and 16% between 45-54 years old.
There are also many volunteers who do not engage on social media but receive information of our projects from local radio. Most recently Spencer Howson on Brisbane’s ABC612 Morning Program and Rebecca Levingston on Brisbane's ABC612 Drive program and through the organisations involved in the #lovetothewest project.
The current beneficiaries of #bakedrelief are farmers who are currently affected by the drought and living in a drought declared areas. These farmers may be singles, couples and many of them living in families remotely with the mother homeschooling the children.
To date there are no paid staff managing #bakedrelief. Danielle Crismani leads the charge in managing the active volunteers working on this project over all areas of distribution.
Since launching #lovetothwest in February 2014 #bakedrelief has active groups managed by volunteers in the South Burnett (covering North Burnett), Central Highlands (Emerald), Longreach, Charleville and the main operation managed by Danielle Crismani in Brisbane. Each of these regional groups have their own Facebook page and / or network they manage with guidance from Danielle Crismani. One thing we heavily promote is that ‘BR doesn’t belong to anyone, BR belongs to the community.’
Today anyone can launch BR to help someone in a natural disaster.
For information about how you or your business would like to offer support or hear more, please contact Danielle Crismani at email@example.com